Facebook has grown its user base, and now in 2016 there are 1.59 billion active users that are exposed to different products and services every single day. Here is your chance to show your business to this audience.
Want to have more customers? You definitely need to use this tool to reach massive number of users and bring part of them to your website.
It’s not that complicated to advertise on Facebook, all you need to do is learn a little bit about how the tools work and use the proper images and texts to grab your audience attention.
Besides the fact that its relatively easy to use the platform, if you intend to start using paid advertising, better value your money and dig a little deeper into the system details, if want learn more just click here to check this awesome Facebook training Course
How to Create Your Facebook Business Page
To work with advertising, you can create a Facebook Business Page to engage your audience in the product you are going to promote. The first thing you need to choose is the category your business fits into:
- Local Businesses or Places
- Companies, Organizations or Institutions
- Brands or Products
- Artists, Bands or Public Figures
- Entertainment
- Causes or Communities
You just to choose which one is the correct for your business:
Let's assume you are creating a Business Page for a Coffee Shop
You will be presented with the window below, so you can add some extra categories to make your Web Site easier to find and get more ranking in Facebook Search
Next step is to upload your business logo, so your Business Page can have a very professional looking and be recognized by your customers.
In this stage is possible to start promoting your page if you want to. But that is not mandatory, you can always return later to promote your shinning page to the world, so by now you can just skip this step.
Let's start advertising on Facebook Page
You can use advertisement on Facebook by using a powerful tool called Power Editor, or you can use the ADS creator which is easier to use and does not requires so much knowledge.
Remember that you can go step by step, so first, let’s start using the simple way and later move to the power editor
You can use advertisement on Facebook by using a powerful tool called Power Editor, or you can use the ADS creator which is easier to use and does not requires so much knowledge.
Define your Facebook campaign objectives first
Is necessary to decide what you want to do before create an AD. Let's say for example that you want to send traffic to a specific web page or perhaps you want to send people to your new Facebook Page and just collect some "likes" to make your page more popular.
• Page Post Engagement: Promote your Page posts
• Page Likes: Get Page likes to grow your audience and guild your brand
• Clicks to Websites: Get people to visit your website
• Website Conversions: Get people to perform certain actions on your site
• App Installs: Get people to install your mobile or desktop app
• App Engagement: Get people to use your desktop app
• Event Responses: Increase attendance at your event
• Offer Claims: Create offers for people to redeem in your store
So, if you want to send people to your website, You just need to choose the option Clicks to the Website and hit the continue button.
Choose your Facebook campaign budget
It's time to choose how much you want to spend on your advertisement and that depend directly on how much you are willing to invest and also is necessary to consider your ROI (return of Investment).
If you invest $20 per day to send people to your website and make sales of just one $40 product, your ROI is something interesting. The same principle apply to more expensive products, if the ROI is favorable you can invest much more money to have a good profit.
Keep in mind that I'm giving a simple example, there are significant differences between physical and digital products, where the second one have a more clear profit because its a virtual and easy to manage.
Look for the correct audience on Facebook
You need to find the right audience that can be potential buyers of your product, for that it's possible to use filter and choose details of the people you are looking for. Are they are man or woman ? how old are they ? Where they live ? Do they have children ? pets ? etc.
There a lot of filters available that allows to customize the search for your specific audience and be more accurate in find them.
• Location
• Age
• Interests
• Gender
• Languages
• Education Level
• Relationship Status
• Political Views
You need to find the right audience that can be potential buyers of your product, for that it's possible to use filter and choose details of the people you are looking for. Are they are man or woman ? how old are they ? Where they live ? Do they have children ? pets ? etc.
Time do choose where to show your ADS
After decide who are your users, and how much you want to expend with your advertisement, it’s to time to choose where to place your ADS, it can be directly in the user timeline, in the new feed or even Instagram
Below you can see an example of a Facebook campaign for one of the Thrive products I use in the website. It's necessary to choose the texts and pictures you are going to use to grab the visitor attention
After start your campaign, just follow the results by looking at the ADS manager statistics to make sure everything is OK. You can schedule your campaign to start and finish whenever you want and also see how many visitors are clicking in your advertisement.
Now that you have a good idea how the Facebook advertisement works, I recommend you to take a look at some extra training to take you to the next level.